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Social Media Manager

Full-Time | On-Site | Watauga, Texas

Position Overview

Lifestyle Christianity (LC) is seeking a creative, organized, and mission-driven Social Media Manager to oversee the daily management, content creation, and strategic growth of our social media platforms.

This position supports the mission and outreach of Lifestyle Christianity and its programs, including Lifestyle Christianity University (LCU), Power + Love conferences, Encounter Nights, and other ministry initiatives. The Social Media Manager will help communicate the message of Jesus Christ through compelling storytelling, engaging digital content, testimonies, biblical encouragement, and strategic online engagement.

The ideal candidate combines strong creative abilities, excellent written communication, social media expertise, and a passion for Christian ministry. This individual will work closely with the Marketing Director and ministry teams to develop content that strengthens brand awareness, expands digital reach, encourages spiritual growth, and connects audiences with opportunities for discipleship, ministry education, worship, and evangelism.

Key Responsibilities

Social Media Management & Strategy

• Manage daily social media operations, including content planning, scheduling, publishing, and audience engagement across Instagram, Facebook, YouTube, TikTok, and other relevant platforms.
• Develop and maintain a comprehensive social media content calendar aligned with ministry events, enrollment campaigns, conferences, launches, fundraising initiatives, and organizational priorities.
• Collaborate with the Marketing Director to execute organic social strategies that complement paid advertising campaigns and organizational goals.
• Identify relevant social media trends, emerging platforms, and creative opportunities to expand ministry reach and engagement.
• Monitor comments, messages, and audience interactions while maintaining a professional, encouraging, and ministry-centered online presence.
• Maintain consistent messaging, visual identity, and brand standards across all social media channels.

Content Creation & Creative Production

• Develop compelling social media content, including graphics, photography, short-form videos, Reels, Stories, testimonials, and promotional materials.
• Write engaging captions, headlines, video hooks, and supporting copy that communicate biblical messages and ministry initiatives clearly.
• Adapt content for various digital platforms, formats, and audience demographics.
• Collaborate with videographers, photographers, designers, and ministry teams to obtain and develop high-quality content.
• Identify meaningful ministry moments, student experiences, testimonies, worship gatherings, and evangelistic outreaches that can be shared through digital storytelling.
• Repurpose high-performing content and develop recurring content series to maximize audience engagement and reach.
• Organize creative files, templates, brand assets, and content libraries to support efficient production.

Ministry Programs & Campaign Support

• Lifestyle Christianity University: Promote student life, degree programs, student testimonies, enrollment opportunities, campus experiences, and spiritual growth.
• Power + Love: Support conference awareness, registration campaigns, speaker announcements, evangelistic testimonies, and event coverage.
• Encounter Nights: Promote weekly gatherings, worship experiences, guest speakers, testimonies, and opportunities for prayer and discipleship.
• Additional Ministry Initiatives: Support Embers, Worship Academy, ministry events, guest speakers, fundraising campaigns, partner gatherings, and other organizational programs.
• Coordinate social media promotion for upcoming events, program launches, scholarship opportunities, enrollment deadlines, and seasonal ministry initiatives.

Content Planning & Performance

• Develop monthly content plans in coordination with the Marketing Director, incorporating upcoming events, organizational priorities, and advertising strategies.
• Prepare and schedule content in advance while maintaining flexibility for timely ministry announcements and emerging opportunities.
• Maintain a consistent posting schedule that supports major events, campaigns, ministry testimonies, biblical encouragement, and community engagement.
• Monitor social media performance, including audience growth, reach, engagement, video views, website traffic, and campaign conversions.
• Prepare monthly analytics reports identifying performance trends, key findings, and recommendations for future content.
• Use performance data and audience insights to continually improve content strategy and effectiveness.
• Collaborate with marketing leadership and other departments to achieve organizational communication objectives.

Core Content Themes

The Social Media Manager will develop and distribute content that reflects Lifestyle Christianity's mission and biblical values, including:

• Identity in Christ and sonship
• Righteousness and the love of the Father
• Spiritual transformation and testimonies
• Evangelism, discipleship, and biblical encouragement
• Worship, prayer, and encounters with Jesus
• Student life, ministry education, and Christian leadership
• Demonstrating the love and power of Jesus in everyday life

Ministerial Responsibilities & Spiritual Leadership

Minimum Five Hours Weekly of Recurring Ministerial Activities

As a Christian ministry organization, Lifestyle Christianity recognizes that this position includes responsibilities that directly support its religious mission through worship, prayer, biblical encouragement, Gospel communication, and discipleship.

Total: Minimum 5 Hours of Recurring Ministerial Responsibilities Weekly

Qualifications & Experience

• Demonstrated commitment to Jesus Christ and passion for Christian ministry, evangelism, and discipleship.
• Experience managing social media accounts for an organization, ministry, nonprofit, or business.
• Strong understanding of Instagram, Facebook, YouTube, TikTok, and current social media best practices.
• Experience creating graphics, short-form videos, Reels, Stories, and other digital content.
• Proficiency with creative tools such as Canva, Adobe Creative Suite, CapCut, or comparable software.
• Excellent written communication, copywriting, storytelling, and editing skills.
• Experience using social media scheduling, analytics, and content management platforms.
• Ability to manage multiple projects, deadlines, and campaigns simultaneously.
• Strong organizational skills, attention to detail, creativity, and initiative.
• Ability to collaborate effectively with marketing leadership, ministry directors, creative teams, and other staff.
• Familiarity with digital advertising, audience engagement tools, and automated messaging platforms is preferred.
• Preferred, not required: Experience working in a Christian ministry, church, university, or nonprofit environment.
• Preferred, not required: Formal education in marketing, communications, digital media, or a related field.

Spiritual & Ministry Expectations

• Demonstrate a personal commitment to Jesus Christ and conduct consistent with the biblical beliefs and mission of Lifestyle Christianity.
• Support and uphold the organization's Statement of Faith, mission, core values, and applicable leadership standards.
• Participate in designated staff worship, prayer, discipleship, and ministry gatherings.
• Demonstrate a servant-hearted attitude, spiritual maturity, and a commitment to advancing the Gospel.
• Recognize and actively participate in the ministerial responsibilities associated with this position.

Work Schedule

This is a full-time, on-site position requiring approximately 40 hours per week at Lifestyle Christianity's campus in Watauga, Texas. Occasional evenings, weekends, and travel may be required to support ministry events and other organizational activities.

Benefits

• Paid Time Off (PTO) Program
• Holiday Pay Program
• Remote Work on Fridays
• Smart Casual Office Attire