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Marketing Director

Full-Time | Watauga, Texas

Position Overview

Lifestyle Christianity (LC) is seeking a highly capable, creative, and mission-driven Marketing Director to lead the strategic planning, development, and execution of marketing and communications initiatives across the organization, including Lifestyle Christianity University (LCU), Power + Love (P+L), Encounter Nights, and other ministry programs and outreaches.

This position requires a strategic thinker with excellent communication skills, strong organizational abilities, attention to detail, and a passion for advancing the Gospel of Jesus Christ. The Marketing Director will oversee external communications, lead integrated marketing campaigns, collaborate with ministry and departmental leadership, and ensure that all communications reflect the mission, vision, and values of Lifestyle Christianity.

Beyond traditional marketing responsibilities, the Marketing Director serves as a ministry leader, helping communicate the Gospel, share testimonies of transformed lives, encourage spiritual growth, and connect individuals with opportunities for discipleship, ministry education, worship, and evangelism.

The successful candidate will combine professional marketing expertise with a genuine commitment to Christian ministry and the spiritual mission of Lifestyle Christianity.

Primary Responsibilities

1. Strategic Marketing & Communications

• Develop and execute annual, seasonal, monthly, and weekly marketing campaigns supporting the organization's mission and ministry objectives.
• Create and maintain a comprehensive marketing calendar across LC, LCU, Power + Love, Encounter Nights, and other ministry initiatives.
• Collaborate with ministry directors, departmental leaders, pastors, and executive leadership to coordinate marketing priorities.
• Oversee external communications, including email campaigns, text messaging, copywriting, website content, printed materials, signage, and promotional messaging.
• Ensure consistent branding, messaging, and presentation across all ministry programs and communication channels.
• Collaborate with creative, media, production, and digital teams to coordinate social media, video, photography, and other promotional content.
• Monitor campaign effectiveness, engagement, and conversion metrics to improve ministry reach and organizational outcomes.
• Steward the marketing budget and coordinate external vendors, contractors, and creative partners.

2. Lifestyle Christianity University (LCU)

• Develop and oversee marketing initiatives supporting student recruitment, enrollment, and awareness of LCU's academic and discipleship programs.
• Collaborate with university leadership, admissions, and academic departments to promote associate degree programs, ministry training, and non-degree pathways.
• Coordinate recruitment campaigns, digital advertising, email communications, student testimonies, and promotional materials.
• Support the communication of LCU's mission to equip believers for Christian leadership, ministry, evangelism, and marketplace impact.
• Help communicate academic opportunities clearly and effectively to prospective students of varying ages and backgrounds.

3. Power + Love Conferences

• Oversee the development and execution of marketing campaigns for Power + Love conferences and evangelistic events in multiple cities.
• Collaborate with conference leadership to coordinate promotional timelines, registration campaigns, advertising, and event communications.
• Develop strategies to expand conference awareness, attendance, and engagement.
• Coordinate testimony-driven storytelling and post-event communications highlighting the ministry's spiritual impact.
• Support relationships with churches, ministry partners, and other organizations involved in conference promotion.

4. Encounter Nights & Other Ministry Programs

• Oversee marketing and communications supporting Encounter Nights, worship gatherings, and other evangelistic and discipleship initiatives.
• Coordinate weekly and seasonal promotional content, including video announcements, graphics, email campaigns, and digital communications.
• Collaborate with ministry leadership to share testimonies, communicate upcoming gatherings, and invite individuals into opportunities for worship, prayer, healing, and spiritual growth.
• Develop communications that encourage continued discipleship and engagement beyond individual ministry events.
• Support additional ministry initiatives, fundraising campaigns, and organizational announcements as directed by executive leadership.

5. Departmental Leadership & Administration

• Provide leadership, direction, and accountability to marketing personnel, contractors, and volunteers.
• Establish priorities, project timelines, workflows, and measurable departmental objectives.
• Coordinate regular meetings with ministry leaders to identify communication needs and evaluate upcoming initiatives.
• Develop and maintain systems for campaign planning, project management, and departmental collaboration.
• Promote a culture of excellence, creativity, service, spiritual maturity, and continuous improvement.

Spiritual Leadership

Minimum Five Hours Weekly of Recurring Ministerial Activities

Total: Minimum 5 Hours of Recurring Ministerial Responsibilities Weekly

Benefits

• Paid Time Off (PTO) Program
• Holiday Pay Program
• Remote Work on Fridays
• Smart Casual Office Attire