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MARKETING DIRECTOR

Position Overview:

Lifestyle Christianity is seeking an experienced Marketing Director to oversee comprehensive digital and print marketing strategies for Lifestyle Christianity and LCU Ministry School. Responsibilities include leading cross-functional teams in the creation and execution of marketing campaigns across multiple platforms, including Meta, Google, and email marketing. Expertise in project management, creative direction, and content creation, with a focus on maintaining brand consistency and driving engagement. Successfully collaborate with internal departments and external vendors to manage social media, website content, event promotions, and media kits, ensuring timely and effective communication across all channels. Proven ability to strategize, oversee, and optimize campaigns to support organizational goals and growth. This role requires excellent organizational skills, effective communication, and the ability to manage multiple projects simultaneously. This is an on-site position at our Lifestyle Christianity training center located in Watauga, TX.

Key Responsibilities:

  • Marketing Oversight & Strategy:
    • Lead and coordinate digital and print marketing for Lifestyle Christianity and LCU Ministry School.
    • Strategize and distribute tasks for marketing campaigns across multiple platforms (Meta, Google, X, Audiogo, etc.) and email marketing (MailChimp).
    • Ensure marketing materials align with ministry branding and leadership directives.
    • Manage and execute marketing campaigns, including ad creation, audience targeting, and scheduling.
  • Collaborations & Partnerships:
    • Work closely with LCU and LC Creative project managers for ad creation and campaign planning.
    • Collaborate with Admissions and Power + Love Directors to promote events, applications, and registrations.
    • Liaison between departments, ensuring smooth communication and execution of marketing strategies.
  • Project Management:
    • Manage and assign tasks on Asana for Creative Director, team creatives, and outsourced vendors.
    • Oversee the creation and maintenance of creatives for all major events and platforms, including website updates and Brushfire registration events.
    • Plan and execute student testimonies, promos, and other filming projects, including scriptwriting, talent scheduling, and quality control.
    • Ensure all event pages and schedules are up-to-date, including LC Events, Power + Love, and Encounter Night.
    • Manage media kits and production content for church promotions and in-service events.
  • Social Media Management:
    • Post and oversee the posting of organic content across relevant social media channels, including LCU application stories and Power + Love events.
    • Oversee social media calendar, including content brainstorming, scheduling, and approval processes.
    • Manage Meta events, QR codes, Linktree accounts, and social media streaming schedules.
    • Calculate and evaluate strategy for social media advertisement purchasing.
  • Administrative Responsibilities:
    • Manage login credentials, subscriptions, and Dashlane Marketing passwords.
    • Oversee the marketing calendar and collaborate with the finance department on credit card transactions as needed.
    • Pay vendors and manage individual and team meetings.
  • Content Writing:
    • Write and edit content for ads, social media, website, and print materials.
    • Provide content for emails and official documentation across departments.
    • Supply edits and feedback for all writing purposes within the team.
  • Regular/Daily Tasks:
    • Collaborate with marketing consultants and third-party ad agencies.
    • Monitor Brushfire registration stats and Meta ads.
    • Manage Dropbox files and check in with team members on project progress.
    • Import and maintain email lists using CSV files from LCU Admissions reports.
    • Provide constructive feedback on ongoing projects.
  • Weekly Tasks:
    • Review and manage Ad Campaigns, including hiding or blocking inappropriate comments.
    • Attend weekly meetings with various stakeholders, including the Creative Director, COO, Creative Team, and external consultants.
    • Prepare production kits for events, ensuring all media is updated and relevant.
    • Collaborate with third-party ad agencies and marketing consultants, overseeing and signing off on their marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field (preferred but not required).
  • Proven experience in social media management and project coordination.
  • Strong organizational and multitasking skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in using social media platforms and project management tools.
  • General understanding of graphic design, video production, and branding guidelines.
  • Ability to work collaboratively with a diverse team of creatives and vendors.

Benefits:

  • Competitive salary based on experience.
  • Opportunities for professional development and growth.
  • Supportive and inclusive work environment.
  • The chance to make a meaningful impact through your work and contribute to the mission: Encounter Jesus. Walk in Freedom. Live the Lifestyle.

How to Apply:

Interested candidates should submit a resume and -- optionally -- any examples of previous social media campaigns or creative projects you have managed to [email protected].

We thank all applicants for their interest in joining our team, but only those selected for an interview will be contacted.

Job Type:

Full-time, salaried

Benefits:

  • PTO, Friday remote work

Schedule:

  • Monday-Thursday, 8:30 am - 4:30 pm, on-site
  • Friday, 8:30 am - 4:30 pm, work from home

Work Location:

7200 Denton Hwy, Watauga, TX 76148

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